What's Next! With Tiffani Bova

RELOAD: Building Trust in an Influencer Market with Tom Stockham

Informações:

Sinopsis

Welcome to the What's Next! Podcast with Tiffani Bova.     This week I am excited to replay a conversation I had with the innovative Tom Stockham. Tom is a passionate champion of disruptive technologies who began his career as an associate at BCG, immersed in the shift to “big-box” retail. He later served as president of Ticketmaster.com, where he helped lead the transition to online ticketing. Then, as CEO of Ancestry.com, he built one of the Internet’s first online content subscription businesses. Today, as CEO of ExpertVoice, Tom leads the company in pioneering a new influencer-marketing category that’s transforming commerce. He’s devoted to the mission of creating a better buying experience for brands, retailers, and consumers through a large network of authentic influential experts who make trusted recommendations.     THIS EPISODE IS PERFECT FOR… passionate disrupters, innovators, and those interested in learning more about influencer marketing.    TODAY’S MAIN MESSAGE… brands should always put trust at