Why I Social

On this week's episode of the Why I Social Podcast, Chris speaks with Jenny Li Fowler, Director of Social Media Strategy at MIT. Jenny has spent nearly two decades in digital marketing with more than a decade in Higher Education. Her experience in working with organic social media led to her writing "Organic Social Media - How To Build Flourishing Online Communities".   Highlights of the discussion include:  Building a career in Higher Education The power of community and organic social media The experience of writing and promoting a book Why working social media groups - work.  Learn why Jenny socials on this week's episode!  Jenny's Links:  LinkedIn Organic Social Media - How To Build Flourishing Online Communities Join The Why I Social Community Discord: https://discord.gg/GsB6rhHr Read and Subscribe to the latest Why I Social Newsletter [LinkedIn] About our sponsor: The National Institute for Social Media (NISM) empowers marketing professionals to elevate their social media expertise through indus