Profiles In Leadership

Lawrence Armstrong is the chairman of Ware Malcomb, a leading design firm that he helped grow from 3 offices to over 46 offices globally. He started at the company in 1984 and eventually purchased it from the founders in 1992. As an architect and artist, Lawrence has leveraged both his creative and strategic skills to drive the firm's success.Balancing Creativity and Business @ 3:28Lawrence believes it's important for architects and designers to develop both their creative and business skills. He advocates for "whole brain" thinking, drawing inspiration from Renaissance figures like Leonardo da Vinci who excelled in diverse domains. Lawrence's own background as an internationally exhibited artist has complemented his work as a business leader.Scaling and Integrating a Geographically Distributed Firm @ 7:00Under Lawrence's leadership, Ware Malcomb expanded from 3 offices to over 46 offices across the US, Canada, Mexico, and Brazil. He emphasizes the importance of maintaining a "one team" culture and consistent