Freewheelin' Veterinary Business Q&a Podcast

Ep 256: Should Influencers Be Speaking at Vet Conferences? with Dr. Moriah McCauley

Informações:

Sinopsis

In this episode, Dr. Moriah McCauley dives headfirst into a hot topic stirring debate across Vetstagram, TikTok, and beyond: Should veterinary influencers be allowed to speak at CE conferences?Before diving into the controversy, Dr. Moriah offers a warm recap of last week’s episode with Dr. Katie Miller from Rockingham Veterinary Clinic—a rural Kansas practice quietly building a mentorship model that goes far beyond the basics. She highlights how Katie and her team built a species-specific action plan for their new grad, setting quarterly growth goals and fostering a practice-wide culture of mentorship—from vets to vet assistants and beyond.Then it's on to the deep end: What role should social media-savvy vets play in shaping continuing education? Dr. Moriah breaks down the concerns raised by a recent podcast episode questioning the credibility of influencers on the CE stage, and offers a nuanced, thoughtful rebuttal. She explores what really matters when evaluating speakers—credibility, content, and connecti