Why I Social

On this week's episode of Why I Social: Chris speaks with Jessica Malnik (JessicaMalnik.com), who works with Founders and Heads of Marketing to build messaging systems with a focus on compound revenue over time. She has a heavy focus on conversion copywriting, amongst other critical services she offers her clients.   Key Highlights Conversion Copywriting: Jessica specializes in conversion copy and focuses on influencing decisions and building brand awareness through strategic messaging. - AI in Marketing: AI is a powerful tool, Jessica notes, describing it as an "incredible sparring partner" for marketers. She emphasizes its potential to enhance, not replace, human creativity. - Business Ownership Mindset: Transitioning from employee to business owner requires a mindset shift. Jessica stresses the importance of taking responsibility for all business aspects. Quoteables: - "Even if you are just freelancing... you need to make that shift between nine to five employee and a business owner."  And of course, l