Why I Social

On this week's episode of Why I Social, Chris speaks with returning guest Nick Cicero (Founder, Mondo Metrics). Nick previously appeared on the podcast in 2015 (listen here) and has since sold his first start-up and now serves as founder of Mondo Metrics, an expert data consultancy and analytics software platform designed to transform fragmented metrics into actionable insights.  Nick discusses his experiences as a founder, investing in other businesses, and the journey to creating a new company. He also breaks down the value of data, including how to optimize across multiple digital media platforms.  Key Highlights The Evolution of Content Distribution The Power of Consolidated Analytics Rethinking Monetization Strategies Nick also provides practical advice about:  Overcoming Data Fragmentation Adapting Content for Different Platform Leveraging Data for Monetization Quoteables: "You're never too big to pick up a broom. And that is one of the things that has always stuck with me. In every role th