Why I Social

On this week's episode of Why I Social, Chris speaks with Coach Maria Duron (Professional Trainer, Consultant and Google Coach). Maria shares her road to becoming a Google Coach and shares more information about how search has evolved - from SEO to AI.  Key Highlights Maria's "squiggly" career path through rural America's marketing landscape The creation of Brand Chat on Twitter in 2009 Her role in Google's small business outreach program Maria  also provides practical advice about:  Adapting to AI-driven conversational search The importance of consistency over viral moments in marketing How AI is transforming content visibility and credibility Why "hope is wonderful to have, but it's a poor strategy" in business Quoteables: On Consistency in Marketing "That is the boring part of marketing that people don't understand. They want the sexy silver bullet, what can I do to fix this and get that flash and excitement and become viral? Well, as everybody knows here who's done any training in social media, those