Kciabc Today

DETAILS Thursday, September 18 Registration: 11:30 a.m. | Lunch & Presentation: 11:55 a.m. – 1 p.m. Member: $25 | Guest: $40 | Student: $20 Brio on the Plaza | 502 Nichols Road, Kansas City, MO 64112 Register: http://tinyurl.com/owq5unu Southwest Airlines. Apple. Dyson. Great brands have something in common: they’ve stopped trying to emulate the competition and instead, have become the competition. How? These companies know exactly who they are, and they know the most effective way to be different is to be exactly who you are. Storytelling may be the new marketing buzzword, but storydoing – living out your company purpose through your writing, marketing and culture – is how you create value, develop products and services that people actually want, and ultimately, matter to your audience. Discover the tactical methods to implement digital storydoing in your organization from marketing and brand expert Mandy Stark, Brand Director at Shield Casework, at our September 18 professional development luncheo