Kciabc Today

Join us Jan. 17, for lunch at Brio on the Plaza (11:30 a.m. to 1 p.m.) with special guest Mike Goff, chief marketing officer at Premier Sports Management. Mike will share lessons for every business communicator based on his experience leading Sprint's efforts to partner with the FIFA World Cup. Register here: http://tinyurl.com/aswttjx More on Mike and his presentation When the cup came to the United States in 1994, Mike led Sprint's initiative to utilize international soccer as a platform for establishing the brand internationally, and building business and consumer loyalty domestically. Learn how Goff led a team that used this international platform to build Sprint's business and establish a roadmap for how the company used lifestyle marketing, both at a national level as well as locally, and with sports, entertainment and media properties. About KC/IABC The Kansas City chapter of IABC, 2012 International Chapter of the Year, includes approximately 200 members, in and around Kansas City, who are employed