Kciabc Today

Perry Puccetti is president and CEO of The Triple I Corp., an Overland Park-based technology consultancy. On Nov. 15, he'll use his expertise to help business communicators evaluate when and how to most effectively use mobile communication. Instead of focusing on merely the technology ("We need an app now!") Perry advocates that communicators clear identify their audiences and goals. He'll also review three areas that every mobile strategy should focus on: revenue, brand and productivity. Register for the breakfast at Kansas City Cafe here: http://tinyurl.com/a446dy7 About KC/IABC The Kansas City chapter of IABC, 2012 International Chapter of the Year, includes approximately 200 members, in and around Kansas City, who are employed as communications professionals for major corporations, agencies and non-profit organizations. Many KC/IABC members are self-employed as freelancers or run their own companies. IABC Kansas City also welcomes student members and works with local IABC student chapters serving as a re