The Knowledge Project: A Farnam Street Podcast

From Cambridge startup to NYSE heavyweight, HubSpot co-founder Brian Halligan reveals the sophisticated frameworks behind scaling a $30B enterprise. Now a Sequoia Capital Senior Advisor, Halligan shares rare insights into the nuanced decisions that separate exceptional companies from merely successful ones. Learn the strategic principles of modern company building, including the counterintuitive culture choices, talent algorithms, and leadership pivots that defined HubSpot's trajectory. A masterclass in scaling excellence from startup to global enterprise. Timestamps: (00:00) Intro (02:36) Halligan's life-changing snowmobile accident (09:38) Shane's life-changing medical mystery (14:38) The different phases a CEO goes through while growing companies (20:44) Lessons learned from Steve Jobs (23:18) How to hire and fire people (and when) (27:55) The problems with "Best Practices" in business (31:11) The most underrated public CEOs (and why Jerry Garcia from The Grateful Dead is on this list) (43:38) T