Skift

Moxy Hotels, Marriott’s first brand aimed at travelers in their 20s, is celebrating its tenth anniversary this year. Senior Hospitality Editor Sean O’Neill takes a look at how Moxy has looked to stay relevant in the marketplace throughout the years.  O’Neill notes that Moxy doesn’t subscribe to the commonly held premise in the hotel industry that the room is everything. Moxy’s compact rooms have appealed to some Millennials used to cramped urban residences or minimalist lifestyles. In addition, hotel investors and owners have seen the cost advantages of fitting more rooms into smaller footprints.  Moxy was the first Marriott brand without a formal front desk and guests check in at bars. O’Neill writes hotel operators like how Moxy creates bustling social spaces that attract both guests and locals, and that the lively lobbies and bars drive high-profit food and beverage revenue.  Next, Amtrak launched its first major marketing campaign in three years on Tuesday. It’s part of the company’s effort to convince tr