Skift

Episode Notes The world’s largest hotel groups have made huge strides in signing up guests for their loyalty programs in recent years. But which one has the largest loyalty program? Senior Hospitality Editor Sean O’Neill provides the answer.  Marriott has the largest loyalty program membership with more than 210 million members as of June 30. Hilton, IHG and Wyndham occupy the next three spots, with each of them recording more than 100 million members. Skift reported earlier this year that Hilton has grown its loyalty program faster than Marriott, which could result in Hilton overtaking Marriott's membership count next year.  Next, Expedia’s short-term rental platform Vrbo is portraying itself as a stress-free alternative to rivals like Airbnb in its latest campaign, writes reporter James Farrell.   Vrbo’s new campaign is centered around the slogan “Relax, you host on Vrbo.” While none of Vrbo’s ads directly mention Airbnb, Farrell notes Vrbo is taking veiled shots at its biggest rival, explaining the big dif