Skift

Episode Notes Google recently announced it won’t get rid of the third-party cookies in its Chrome browser that enable companies to track consumers across other websites. Executive Editor Dennis Schaal examines what Google’s decision means for travel marketers. Skift Head of Research Seth Borko said Google’s move will help smaller travel advertisers. Borko noted larger companies were already devising ways to better use their own first-party data to track consumers if cookie capabilities disappeared.  Meanwhile, Brian Harniman — an executive at digital agency From — blasted Google’s explanation for the decision, arguing it acknowledged the tech giant is beholden to its large advertisers. But Amber Carpenter, an executive at vacation rental property manager Vtrips, said Google’s move wouldn’t have much of an impact on travel brands.   Next, travel brands are increasingly showcasing the ways they use AI. But three hotel tech executives argue that AI isn’t living up to the hype, writes Travel Technology Reporter J