Skift

Episode Notes The growing push to ban TikTok in the U.S. has raised questions about how travel brands would market themselves without the popular app. Global Tourism Reporter Dawit Habtemariam writes several state tourism offices have already directed more resources toward Instagram and YouTube.  Habtemariam notes Visit Utah has increased its investment in Instagram Reels after Utah’s governor banned state government agencies from using TikTok in 2022. Katlyn Svendsen, an executive at Travel South Dakota, said the state took a similar approach after South Dakota enacted its own state government ban on TikTok that year. Svendsen said the agency has had success reaching audiences on platforms such as Instagram Reels and YouTube Shorts.  Next, business travel could make a full recovery from the pandemic in 2024, writes contributor Justin Bachman.  Business travel is expected to hit 95% of 2019 levels this year, according to the U.S. Travel Association. However, some major corporations could send more staff on th