Skift

American Airlines is changing its strategy. The company is turning to smaller U.S. cities and its loyalty program to boost revenue, writes Airlines Reporter Meghna Maharishi.  American Chief Commercial Officer Vasu Raja cited the Sun Belt region as a location the carrier is focusing on. The region has accounted for 75% of U.S. population growth in the past decade, according to U.S. Census data. American’s focus on smaller U.S. cities lies in contrast to rivals like Delta and United, which have chosen to emphasize capacity across long-haul international routes.  American is also looking to increase membership in its frequent-flier program. Roughly 65% of the company’s revenue came from members of its AAdvantage program.  Next, Airbnb is poised to unveil a new series of non-core services as part of its quest to become a “super brand for travel,” reports Executive Editor Dennis Schaal.  Airbnb is looking to expand co-hosting, a service some homeowners use to manage their listings if they don’t want to do it them