Skift
Washington, D.C.'s $20 Million Bet on Tourism
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:03:28
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Sinopsis
Episode Notes Washington, D.C. will spend roughly $20 million in an upcoming campaign to help boost the city’s lagging tourism recovery, writes Global Tourism Reporter Dawit Habtemariam. The global campaign — called “There’s Only One DC” — will launch November 1. Habtemariam reports the campaign will support influencer collaborations, as well as advertising on social media and television. Destination DC, the city’s destination marketing organization, hopes the funding injection will help it in its efforts to attract international travelers. Washington, D.C. welcomed 1.2 million foreign tourists last year, which was just 60% of its pre-Covid figure. Habtemariam cited the absence of Chinese tourists, the city’s largest visitor market pre-pandemic, as one reason for Washington, D.C.’s international slump. Next, U.S. hotel group Sonesta is facing a lawsuit about how it displays resort fees on its website and app, reports Senior Hospitality Editor Sean O’Neill. The suit alleges that Soneta made tens of millions