Skift

The Taylor Swift Tourism Bump

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Sinopsis

Episode Notes Chicago’s tourism industry has recently gotten a big boost from events like three sold out Taylor Swift concerts at Soldier Field. Local authorities hope the success of her shows can be the antidote to the city’s negative reputation, writes Global Tourism Reporter Dawit Habtemariam.  Habtemariam reports 45,000 people came to Chicago over a June weekend when it hosted a large oncology conference in addition to the Swift concerts. One local hotel industry official said it was the best weekend for hotels in Chicago’s history. In addition, Chicago tourism chief Lynn Osmond said there were no major incidents downtown despite the huge crowds, a sign she believes the Windy City is well prepared to host major events.  However, Habtemariam writes the city — and its tourism industry — has had to confront public crimes that have made nationwide news. In response to concerns about crime, Osmond wrote a letter to industry partners informing them the city was taking steps to address public safety. Next, luxur