Skift

Try the AI Chatbot for the Travel Industry Episode Notes Travel demand among Chinese citizens has surged since Beijing eased the country’s strict Covid-era curbs in January. So how can travel brands tap into one of the world’s most lucrative markets? Skift Research examines in a new report what strategies companies should take to attract Chinese travelers. Senior Research Analyst Varsha Arora writes Skift Research explored various stages of the Chinese travel journey, including planning and booking. The report also touches on the general economic outlook for Chinese travelers, including their widespread optimism. The report concludes with key takeaways for destination marketing organizations, which Arora notes provide valuable tips on how to engage Chinese travelers.  Next, a growing number of real estate investors are looking to combine hotels with members clubs. However, Gansevoort Hotel Group President Michael Achenbaum warns blending a hotel with a club is more difficult than it seems, reports Senior Hos