Skift

Episode Notes Expedia Group CEO Peter Kern recently accused rival online travel agency Agoda of undercutting the nightly rates posted on official hotel websites, and that’s anathema to hotels. So how has Agoda been able to discover cheaper rates? Executive Editor Dennis Schaal explains how in his weekly Online Travel Briefing.  Schaal includes a video of then-Agoda CEO John Brown at Skift Forum East in 2019 detailing his company’s mindset on hotel prices. Brown said the company has the responsibility to customers to find the cheapest hotel rates found online even though that caused friction with hoteliers. A spokesperson from Booking Holdings, Agoda’s parent company, said Agoda gets many different rates by contact from its partners. But Kern of Expedia said many hotels don’t realize how their rates are being mishandled. Schaal adds that Expedia has a tech tool that helps hotels weed out rates appearing in unauthorized outlets. smart_toy Next, generative artificial intelligence — which includes the creation of