Skift

Chinese Outbound Travelers Target the Middle East

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Sinopsis

Episode Notes Destinations across the Middle East are poised to get a major tourism boost from China — or more specifically, China’s wealthiest citizens, reports Asia Editor Peden Doma Bhutia in this week’s Middle East Travel Roundup.  More than 20 percent of Chinese millionaires plan to visit the Middle East in the next year, according to a recent report from luxury consulting firm Agility. Bhutia writes Middle Eastern destinations have been wooing Chinese travelers ever since Beijing resumed outbound group tours for its citizens on February 6. Dubai has launched a “China Ready” strategy and run campaigns in the country. Meanwhile, Saudi Arabia has included China in its e-visa program as part of its aim to attract 4 million Chinese visitors annually by 2030.  Next, the ground transport sector worldwide has struggled to innovate in recent years, with many bus and train companies still forcing travelers to use paper tickets, for example. However, a growing number of companies are working to modernize the indus