Skift

Arlo Hotels Decides Bigger Is Better Than Small

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Sinopsis

Episode Notes Independent hotel brand Arlo Hotels had emphasized smaller rooms in its properties when it launched as part of its appeal. But the company is moving to larger rooms due to a shift in consumer demand, reports Senior Hospitality Editor Sean O’Neill.  Real estate development firm Quadrum Global recently announced it’s planning to bring Brookyln’s The Williamsburg Hotel under its Arlo Hotels brand by September. O’Neill writes rooms at The Williamsburg are considerably larger than the ones at the first Arlo properties. He adds Arlo has been shifting to properties with larger rooms after its first two hotels welcomed more affluent guests than projected. Arlo CEO Oleg Pavlov said the brand had originally focused on attracting millennials.  Next, Montana recently passed a law banning all personal use of TikTok in the state in response to allegations China is using it to spy on Americans. However, while they wait for legal challenges to play out, Montana’s tourism boards are still active on the popular s