Skift

Episode Notes American Airlines has seen the rise in blended travel upend its business. Not only are travelers who combine work and leisure trips driving changes in its strategy, the segment is also emerging as one of the company’s most lucrative areas, reports Edward Russell, editor of Airline Weekly, a Skift publication.  American said during its first-quarter earnings call on Thursday that this mashup of blended travel represents 35 percent of the company’s bookings. Russell adds those same travelers are also behind the significant growth in its loyalty program, AAdvantage. In addition, Russell notes blended travelers’ demand for more control over their trips drove American in part to implement distributing its products to travel agencies through the so-called New Distribution Capability, a technology that gives airlines more power over their content. American generated roughly $12 billion in revenue during the first quarter, a 37 percent year-over-year jump.   We turn next to Fiji’s new tourism campaign.