Proof To Product

I am recording this episode the same week that we are running week three of Paper Camp, which is our marketing week. Marketing week is where we talk to buyers about their buying preferences, how they like to be pitched, how much follow-up is too much, etc.  I often see a lot of our students, and even non-students, struggling with this concept of “I'm putting myself out there and I'm not hearing anything back.”  Today on the podcast, I wanted to tackle a pretty big misconception that I hear all the time in the wholesale world and one I'm hearing this week too in Paper Camp. “I've been pitching to stores but they're not replying? Maybe my pitch just isn't good enough.” Here's the truth. Most of the time, your pitch isn't the problem.  The real issue is your wholesale foundations. Things like: Product readiness Pricing Terms and conditions Those things might not be in alignment with what buyers are expecting to see.  Too often, I see brands jumping straight into pitching their products to stores before t