Thrive Loud With Lou Diamond

What if the true thief of your wealth isn’t out there—it’s lurking in your own mind?On this episode of Thrive LouD, host Lou Diamond welcomes Hall of Fame speaker, best-selling author, and renowned relationship marketing expert Bill Cates. Bill introduces listeners to the concept behind his latest book, The Hidden Heist, and reveals how our unconscious beliefs and emotional hang-ups around money are, quite literally, robbing us blind.Lou and Bill have a candid, humorous, and at times eye-opening conversation about the “psychological bank robbers” hiding within all of us. They dive into why even the ultra-wealthy secretly fear losing it all, how social media is warping our money mindsets, and why most financial education skips the crucial step—what we believe about money itself.Key Highlights:Bill reveals what the “hidden heist” really is and why it’s the biggest obstacle to building lasting wealth (02:12)Why anxiety, shame, and secrecy around money are universal and sabotage our true potential—regardless of n