Appmasters.co - App Marketing, Business & Promotion With Steve P. Young

In part 2 of this Meta Ads for Web2App campaigns series, Steve P. Young and Igor Lyubimov, CEO at web2wave, share how to optimize and scale Web2App campaigns without wasting money.You’ll discover:✅ The 2 Meta Ads strategies (Purchase vs. Proxy Events)✅ How to test creatives the smart way (and avoid rookie mistakes)✅ Scaling tactics: budgets, duplicating campaigns & targeting geos✅ Why ROAS is the only metric that matters long-termThis is your Web2App Funnels 201 — the exact playbook to scale your Meta Ads profitably