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Influence – The Principles Of Persuasion So the last 2 episodes have focused on six principles of persuasion and these principles were; consistency reciprocation social proof liking authority scarcity I got most of the information for these two episodes from a book called Influence: The Psychology of Persuasion by Robert […] The post Six Principles of Persuasion – How To Influence People in Business appeared first on Lead Generation Websites.