Hearsay On The Air Podcast

In Episode 97, Brittany Hedin (@justalittleBrit), Executive Assistant in Customer Success and Marketing at Hearsay Systems joins me to review and expand on the 12 digital marketing trends in 2017 from Business 2 Community. Taking advantage of our global team visiting in San Francisco for our bi-annual Company Kickoff Event (CKO), we also asked a few individuals to weigh in on their own predictions on what marketing trends we can expect this year. 12 digital marketing trends of 2017 The increasing dominance of video ads - YouTube and FB have these down but Google has entered the fray with in-SERP video advertising. More live video - Every major social network has jumped on this train and has proved to be the internet's shiny new toy. Live video and influencers will likely unite in 2017 with product placement and sponsorships becoming more common. Mobile will completely dominate desktop - This continues to be on the list but it's still important since the desktop is still fading away and hand-held devices are