Hearsay On The Air Podcast

Dreamforce (#DF16) has officially landed here in San Francisco this week, and with it we're honored to share the Hearsay on Air mic with Vala Afshar (@valaafshar), Salesforce.com Chief Digital Evangelist. As one of the most social media-savvy C-level execs out there, Vala is someone who truly embodies the "practice what you preach" philosophy. In addition to his work at Salesforce, he co-hosts a weekly TV show, DisrupTV, and writes for The Huffington Post about digital marketing and information technology, and the changing role of CIOs, CMOs and CDOs. In #HSonAir episode 90, Hearsay CEO and founder Clara Shih (@clarashih), interviews Vala about his role at Salesforce, how he got bitten by the social media bug, and what the future of social and digital holds for both consumers and businesses. Among many other insights, Vala shares: What has changed in the way companies view social media since the publication of his book, The Pursuit of Social Business Excellence Why relevancy is the currency of today's hyper-