Coaching For Results

If your client’s Persona does not match that of the person who would be the successful candidate, it doesn’t matter how well rehearsed their speech is about their strengths and qualifications. If their eye contact signals a lack of confidence, it doesn’t matter how ambitious they claim to be. If their body language conveys an unintentional warning for others to keep their distance, it doesn’t matter how people-oriented they claim to be. Your client’s Persona must be that of an achiever, not a deceiver!