Mind Set Daily

Topic covered on today's episode of Mind Set Daily "Whispering Windows" Being in a consumer driven society everyday we are bombarded with advertising. Surely this is nothing new, however what is changing is how those ads are communicated and delivered to us. One example we are highlighting in this episode is from Sky Deutschland and they have developed technology to transfer adverts from train windows directly and silently into commuters' heads. Tired commuters often rest their heads against windows. Suddenly a voice inside their head is talking to them. No one else can hear this message. This is the idea behind a a marketing campaign launched by Sky Deutschland in association with ad agency BBDO Germany. The proposal involves using bone conduction technology, which is used in hearing aids, headphones and Google’s Glass headset, to pass sound to the inner ear via vibrations through the skull. The sound is broadcast from a transmitter which is attached to the train window. Do you consider this an invasion