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Listen to the full audiobook free with a 30-day trial. Go to http://hotaudiobook.com/free Title: Designing Breakthrough Products (Harvard Business Review) Author: Roberto Verganti Narrator: Todd Mundt Format: Unabridged Length: 19 mins Language: English Release date: 10-10-11 Publisher: Harvard Business School Publishing Ratings: 3.5 of 5 out of 11 votes Genres: Business, Career Skills Publisher's Summary: Roberto Verganti, a professor of the management of innovation at Politencnico di Milano, writes about how companies can systematically create innovations that customers dont even know they want. This article was first published in the October 2011 issue of Harvard Business Review. Contact me for any questions: inforeq17@gmail.com