Inside Sponsorship

The rise of social media influencers, in recent times, has meant that some have been able to create full-time jobs around their influence and followers. They certainly have some power. Simply put, influencer marketing is the process of identifying, researching, engaging, and supporting the creators of highly engaging and impactful content and conversations around your brand, services, or products. The value of influence over potential and current customers, however, isn’t exactly a new concept in marketing. With the rise of digital marketing, and social media in particular, information travels far and wide and can do so quickly, especially when facilitated by influencers. That is because they have large followings where they already have trust and influence and they can use that to shape engagement and sentiment towards loving or shunning a brand. It all sounds very rosy but it isn’t always smooth sailing. The industry is rife with influencer fraud. Influencer marketing is home to one of the bigge