Inside Sponsorship

Pat Gallagher boasts a career in sports that spans more than 40 years and takes us inside Super Bowl 50 and the San Francisco Giants. He spent 33 years at the San Francisco Giants which included the financing of a new stadium, without municipal assistance, and was at the forefront of income diversification for sporting teams. Later, he was invited to chair the development committee, responsible for putting together the successful Super Bowl 50 bid, and then later transitioned to Executive Vice President Marketing, Partnerships & Communications for the Super Bowl 50 Host Committee. Following the Super Bowl, Pat, and one of his colleagues, Stephanie Martin, authored a book, Big Game, Bigger Impact, about how the bay area redefined the super bowl experience. Pat joins us on the show to share some fascinating and insightful stories over his career. One thing Pat discusses is a fantastic activation, the Coca-Cola Fan Lot, which you can read more about here. Also, we couldn't help but share this vide