Inside Sponsorship

Welcome to the Edition One of Best bits of Inside Sponsorship. We’ve gone back through the Inside Sponsorship archives, re-listened to some of the absolutely amazing guests that have so generously taken us inside their commercial programs, and picked out some of the gold that we think you should hear again. For edition one of the Best Bits of Inside Sponsorship, we’ve included: Jonathan Prosser, Group GM – Strategy & Growth at Cronulla Sharks Group, who spoke about the value of working with a variety of new business ideas and the establishment of an in-house creative arm of the business which focuses on business growth. Jonathan also spoke about fan engagement at the Sharks and shared some of the moving stories following their historic Grand final win in 2016. Kim McConnie, former Senior Director, Sports Marketing at PepsiCo, shared with us how Pepsi come up with their different activations as well as how much they monitor what their competitors are doing in the sponsorship space. Kim a