Inside Sponsorship

Mistakes. We all make them and, sometimes, we make the same mistake over and over. Maybe it’s because we get excited about an opportunity and rush even though it’s against our better judgment; “Oh, it’ll be different this time around!”. Maybe we just don’t know how to do it better. The thing is, we can learn from mistakes but most of us don’t really want to talk about them too much or seek advice. Then there are the mistakes that we haven’t made yet but which others have made and we can learn from. Luckily, Abby Clemence, from Infinity Sponsorship, is willing to talk about her mistakes and what she’s learned. A while back, we received an email from Abby with the subject 7 Sponsorship Mistakes I Will Never Make Again. It was an insightful read and, as an international speaker and one of Australasia's leading corporate partnership advisors to the Not-For-Profit Sector, we thought it was a great opportunity to invite Abby on the show and share