Usable Marketing

Hello, welcome to the usable marketing podcast. Today I want to talk a little bit about strategy and  results.  A lot of what we do here, is strategy. You should be doing strategy before you actually start to do your execution plan. It's really important is to understand what strategy is. Right? Strategy is basically an approach. It's a plan, It's your plan of action, right? If we think of a battle, for example, you can sketch out a brilliant strategy,  but the strategy is going to have a lot to do with what are the conditions of the battlefield, right? What do we expect the weather to be? Who are we fighting? Who are my troops? What kind of equipment do I have? Mentioned strategy steps:  The Marketing Canvas Knowing your customers Targeting Testing the strategy Revising the plan Retaining the information gained Don't give up on one battle --- Support this podcast: https://anchor.fm/usablemarketing/support