New Books In Sports

Today we are joined by Bonita Mersiades, former Head of Public Affairs with the Football Federation Australia, and author of Whatever It Takes: The Inside Story of the FIFA Way (Powderhouse Press, 2018).  In our conversation, we discussed the 2018/2022 Australian World Cup bid, the future of global football, and the FIFA way.In Whatever It Takes, Mersiades offers an insiders account into the Australian bid, unpacking the political and personal ambitions that drove the process.  The Football Federation Australia, one of the country ’s most powerful executives, and the Commonwealth government worked together to develop a case for an Australian World Cup.  They produced an attractive sales pitch that included new stadiums across the country, partnerships with state governments, and potential celebrity endorsements from Aussie movie stars.  The bid cost the Australian taxpayers over 50 million dollars, much of that money paid to consultants, but in front of the secretive Executive Committee, t