Going Solopreneur

Whenever I work with clients and we start getting into defining their ideal client or their customer avatar, this question comes up: should I have just one customer avatar, or should I have multiple customer avatars? And the answer is...it depends! There are a few situations when you would definitely want to create multiple customer avatars. Today, I’ll walk you through a few scenarios where you’d want to create multiple customer avatars and give you some cool tips for defining your customer avatar. The post Should You Have Multiple Customer Avatars? appeared first on The Brand Sketch.