What's For Dinner?

Tonight's Guest: Jay Feldman Jay Feldnman, Beyond Pesticides. Consumers reach for familiar brands without much reflection. But the familiar brand of USDA organic has been fought for for 20 years. It requires awareness and protection - today and into the future. Jay Feldman, National Organic Standards Board member and director of Beyond Pesticides, describes the federal structure that institutionalized (in a good sense) organic agriculture. About more than no-spray produce, it defines and protects the entire alternative approach to conventional agriculture. It stimulates farmers to innovate and insulates the standards from corporate influence. But once organics promised significant growth, more, larger producers became involved. Now the defenses that protect the broad and deep organics program are being attacked. Feldman, present at the creation, recounts this process.