Puthaga Paravai

This book explains a model called hook by which anyone can build a habit forming internet products and build a sustainable business around it. The four steps of the hook model Trigger, Action, Variable Reward, Investment are discussed in this episode of the podcast by me and my good friend Aravindh Bharathi. Listen and Enjoy. Please share this podcast with your friends and family whom you think it will help. Share your feedback with us. Thank you.