Usable Marketing

How to simplify your brand promise! A lot of us complicate our brand promise, when it can actually be really simple. You have to condense your brand promise with this simple question —  have you told your audience what to hope for? Remember the Men’s Wearhouse commercial from back in the day; “You’re gonna like the way you look, I guarantee it.” It gave the audience a clear brand promise and even backed it up with a guarantee. It’s really that simple! Here are 5 questions to help you simplify your brand promise: