Usable Marketing

You need to understand and meet these three needs If you have a sale where there is a different buyer than there is a user, you have to explore and meet the needs of both people! I’m going to use the example of buying a pair of basketball shoes for my daughter. I have to deal with 3 separate needs and they are; external needs, internal needs, and global needs. I not only have to meet these needs for my daughter, but for myself as well. How do you understand and meet these three needs? External needs - This is the basic functional need, what the product actually is, and this is the same for both people. In this case we are dealing with a pair of basketball shoes.