Usable Marketing

Today we are talking about doubt and skepticism in your own business and how they are crushing your forward movement with your business.  The difference between a big business marketing and the small business marketing is the large businesses have already proven to themselves they can grow and are willing to do what it takes to grow. When you're early in your growth path and you're at the crossroads going from DIY (do it yourself) to DFY (done for you) business, this is that bridge between the Small business to Large Business. This is where you run into doubt and skepticism.  You start to doubt those you hire and wonder if they can even do the job and do it as well as you. You can't be an expert at everything. When you start to have doubt it then creates skepticism. Once you're skeptical you start looking for problems and leading to disbelief. You're proving to yourself that there are problems by finding problems. Disbelief eroads effort. In my experience working with a bigger company is easier. Thi