Usable Marketing

Welcome back,  I just got back from a conference from Colorado. One of the most humbling moments is when I got schooled by a 13-year-old. At this conference, we were encouraged to bring our children/teens. This was to help get our kids into the entrepreneurship world and open their eyes to the possibilities. Here is where I met Noah Lenz who is 13 and has managed to launch his own digital agency.  He basically connected to Russell Brunson by fixing his click funnels (all on his own) then sent them to Russell and explained what he had done and that there were no strings attached. One thing that stuck out in this conference was they talked about the Dream 100. The Dream 100 can be used in a couple of different ways. Who are the 100 people that are big already and your dream customers are already following? How do you access those people? and how do you access that person?  Figure out what is so amazing about the person who has your ideal customer. Then how do you cut your way in? All awhile build