Usable Marketing

 It's Friday....... Lets talk about frameworks. With Frameworks you have to learn how to build a persona. Building a persona is a framework, meaning that it's one of the things that you can consistently go to time after time and it's going to give you fruit. It will always bear fruit.  One of the benefits of building a persona is that it gives you so much juicy information right out of the gate.  In other words,  you're going to have to do your Google work, which is something you're going to have to get good at anyways. You'll  want to start to understand all the things there is to know about your target and who this person is. As you start to pull in all of this information, You're building out a persona. But by the time you have finished this, you actually have a really good tangible idea of who this person is. In a very real way, you should give them a name, right? Like who is this person? What do they care about? What are they working on every day? What do they get frustrated with