What Is Culture?

The season three finale features Billy Boughey, a nationally recognized host and speaker who’s led events for Delta, Chick-fil-A, Coca-Cola, FIFA and more. Billy’s also the Founder & President of the Atlanta-based company Elevate Experiences, a brand experience agency specializing in events and leadership. Plus—and the key reason I’ve brought him onto the show—just a few months ago, Billy released his brand-new book titled, Culture Reconstructed, a “start-where-you-are” guide to building a culture of impact, which I really enjoyed reading. In this episode, we talk about what it was like to have his baseball career cut short at the age of 24, we talk about when Billy had the chance to freestyle rap on The Tonight Show Starring Jimmy Fallon, we talk about why he wrote his book, and we also talk about the importance of leaders having a, “Fourth-quarter approach to life.”