Inside Sponsorship

A lot of us are old enough to remember when the broadcast landscape was dominated by TV, radio, and print. As we all know, however, the internet came along and the opportunities to engage with audiences exploded, and continues to grow, as digital provides innovative ways to take people’s offerings, products, rights, and sponsorships right around the world. Some will remember reading stories and hearing opinions about the decline, the decay, the fragmentation, and the death of traditional media. While traditional media’s dominance has certainly diminished, it hasn’t died nor is it going away. In fact, just like all good companies and organisations, traditional media has often adapted, and continues to do so. In a lot of cases, they’ve taken the “If you can’t beat them, join them” approach and moved into digital offerings themselves which gives them some advantages in integrating their offerings across many platforms. A man who knows the space well is Patrick Moloughney, Network Director of Sport Sales at Sev