Inside Sponsorship

At Octagon, their purpose is, “to create work that earns attention. Through smart partnerships and generous ideas -- always built around the stuff your audience really loves -- we help you compete for, capture, and ultimately earn the attention of those who matter most to you.” In these current times, it could be argued that that is more important than ever and it aligns very nicely with what we so often talk about on this show, that sponsorship is about brands accessing an audience that they would otherwise not be able to or as easily be able to access. Octagon understands that we live in a world where time is our most precious commodity and that audiences’ patience has never been shorter. As an industry, sponsorship has never had to work harder to gain the attention of the people we are trying to reach. The way Octagon see it, “ … there’s two ways to go about it. Attention is either bought. Or it’s earned”. We all know which one sponsorship truly seeks to achieve! Joining us on the show, to give us a cur