ProBlogger Podcast: Blog Tips to Help You Make Money Blogging

Creating a Product Library for Your Blog In today’s episode I’m tackling a question from a Facebook group member about creating products to sell on your blog. Kathy Farrokhzad of Horselistening.com is wondering how often she should create, sell, schedule, and roadmap new products on her blog. Is she doing too much in too little time? Try to publish 3-4 new products on your blog each year, whether they're courses, software, ebooks, templates or updates. You want to avoid audience fatigue. But at the same time you don’t want to wait too long between launches. Either of these two extremes may cost you customers and money. Engage your customers, but don’t burn them out. Create a schedule to plan content and products a year in advance. Figure out what products to create, redo or replace, as well as what promotions to include. The frequency of new products depends on various factors, such as how many products you can create and how many different tools need to be created. Come up with themes for your produc